网络舆情受众失范行为靶向引导的 技术框架构建 后印本

Краткое изложение: [Purpose/significance] The anomie behavior of the audience is the crucial factor of drastic changes in public opinion. This paper aims to construct the technical framework of targeted guidance of anomie behavior, and guide the anomie behavior from the technical methods. [Method/process] This paper started with the analysis of the target guidance of the anomie behavior of the Internet public opinion audience. Then established the framework model and described each module of the framework model in detail. In addition, this paper organized the core technologies according to each module of the framework, and put forward the further research ideas. Finally, this paper verified the framework by taking microblog public opinion as an example. [Result/conclusion] Targeted guidance is a method combining theory and application. The technology framework model of target guidance for the anomie behavior of Internet public opinion audience can solve the specific defects of current guidance strategy from the technical level, and enhance the operability of targeted guidance.