Abstract:
[Purpose/significance] The anomie behavior of the audience is the crucial factor of drastic
changes in public opinion. This paper aims to construct the technical framework of targeted guidance of
anomie behavior, and guide the anomie behavior from the technical methods. [Method/process] This
paper started with the analysis of the target guidance of the anomie behavior of the Internet public opinion
audience. Then established the framework model and described each module of the framework model in
detail. In addition, this paper organized the core technologies according to each module of the framework,
and put forward the further research ideas. Finally, this paper verified the framework by taking microblog
public opinion as an example. [Result/conclusion] Targeted guidance is a method combining theory and
application. The technology framework model of target guidance for the anomie behavior of Internet public
opinion audience can solve the specific defects of current guidance strategy from the technical level, and
enhance the operability of targeted guidance.