Research on Information Encountering Process of Mobile Internet Under Sencing-making Perspective postprint

Abstract: [Purpose/significance] This paper aims to further improve the theoretical research. The research results will provide the theoretical foundation and idea about developing users'information encountering ability as well as optimize service content and improving service pattern for relative service providers.[Method/process] Firstly, 30 key information encountering events of mobile Internet were collected by using semi-structural interview. Furthermore, Nvivo11 was introduced to conduct coding analysis based on Grounded Theory. After conceptualization and categorization for the relationships among free nodes, 13 tree nodes and 7 core tree nodes about information encountering process were determined.[Result/conclusion] The whole information encountering process of mobile Internet can be divided into three stages:before, in and after information encountering, which contains 7 steps, i.e., attention, start, trace, obtain, utilize, return and end. These three stages go through cognitive division, cover division and span division respectively, and then complete the sense-making of encountered information.