Subjects: Library Science,Information Science >> Library Science submitted time 2023-07-26 Cooperative journals: 《图书情报工作》
Abstract: [Purpose/significance] Information privacy leakage incidents of social media occur frequently, which aggravates users' concerns about information privacy. Whether users are willing to disclose personal information to the platform in the process of using social media has become the key to promote the healthy development of social media platforms.[Method/process] Based on privacy calculus theory and communication privacy management theory as the framework, combining privacy concerns, the paper constructed a model of the influence of users' willingness to disclose information on social media. Taking WeChat platform as the research object, the paper collected sample data by questionnaire survey, and used Smart PLS software to verify the rationality of the model.[Result/conclusion] The paper find that perceived benefits, trust and perceived information control all positively affect the information disclosure intention, while privacy concerns negatively affect the information disclosure intention. Trust has a negative impact on perceived risk. Perceived information control has a negative impact on privacy concern, and disposition to value privacy positively influences privacy concern and perceived risk.