Model Exploration and Value Innovation of Rural Public Cultural Services for Promoting Rural Revitalization in China postprint

Abstract: In order to solve the problem of unbalanced and inadequate development in urban and rural areas and further improve the living standards of farmers, the rural revitalization strategy has been put forward in China. Rural cultural revitalization is an important part of rural revitalization, and rural public cultural service is the main carrier of rural cultural revitalization. Through literature research, network research and case analysis, the article makes a systematic review of the research and practice results of rural public cultural services in China to promote rural revitalization, analyzing in depth the logical relationship and internal mechanism of rural public cultural services to promote rural revitalization. The study finds that there are three main models of rural public cultural services to advance rural revitalization:cultural soul-building, integration of culture and tourism, and cultural and agricultural mutual assistance. The article also analyzes how rural public cultural services can better promote rural revitalization and achieve high-quality development with respect to key elements such as environmental patterns, participating subjects, product services, and realization methods.