付费知识问答平台中提问者转移行为的影响因素分析 后印本

Краткое изложение: [Purpose/significance] Free-based and payment-based knowledge Q&A platforms are two major channels for problem solving. In order to improve the user experience on the payment-based knowledge Q&A platforms and promote the development of payment-based knowledge Q&A platforms, this paper explores the influencing factors of the askers' switching from free-to payment-based knowledge Q&A platforms.[Method/process] Firstly, this paper reviewed the related researches on the influential factors of knowledge payment. Then, based on the critical incident technique and the push-pull-mooring model, this paper combed the influencing factors of the askers' switching behavior from the free-to payment-based knowledge Q&A platforms. Then, this paper used entropy weight method to compare the weight of each influencing factor before and after the switching behavior.[Result/conclusion] The factors that influence the askers' switching behavior are divided into the related factors of free-based knowledge Q&A platforms, the related factors of payment-based knowledge Q&A platforms, social factors, personal factors and objective factors. Moreover, the influences of these factors have some differences before and after the switching behavior. Finally, the authors put forward some suggestions on the publicity mechanism, evaluation mechanism, payment mechanism and pricing mechanism of the payment-based Q&A platforms.